Gaming companies that aren't connected with LinkedIn have no visibility; therefore, gaming companies have no visibility to those that sign the checks. In B2B iGaming branding, you are not going to drive customers/players to download a casino application like you are to get a casino operator/compliance officer/technology person to believe you understand their business.
Why LinkedIn marketing for iGaming Actually Works
When a decision-maker is on LinkedIn, they are generally between meetings and looking for solutions to common pain points such as regulatory pressures, player acquisition costs, and fraud. You will want to demonstrate to the decision-maker you understand.
The Core Elements of Your iGaming LinkedIn Strategy
LinkedIn helps create new relationships through your network. You can create new relationships with decision-makers by posting content that is relevant to gaming:
Regulatory updates and compliance achievements
Player retention statistics
Technology advancements that create results
Your team’s capabilities (as opposed to the companies hype)
You should be posting 2-3 times per week with a combination of education and news/information about the industry and take time to engage in the content of others (comment about what they posted vs. just act as a broadcaster).
Where the Real Money Is: Casino industry lead generation
The key to making more money through lead generation in the casino industry compared to wasting your time is:
Sportsbook B2B marketing: Different Game
Sportsbooks have different priorities than casino operators. They care about live betting speed and odds integration and where their games will be played. Use feature case studies demonstrating ROI along with highlighting the jurisdiction in which your company is licensed (the jurisdictions that actually matter to them).
Authority Building Actually Matters
Write LinkedIn articles, conduct market research, and have your team members discuss their subject matter expertise. Results in this area build over time since few individuals are knowledgeable enough to result in high awareness.
Keep Score
Keep an eye on the following numbers:
Connection growth (50-100 new connections each week)
How many click through on your posts
How many leads become customers
The time from first contact to closing a deal.
Consistency is essential. Most companies will abandon their efforts after six weeks. Remaining consistent for three months will amplify your efforts. While LinkedIn is not a magic wand, it is where most of the gaming industry operates today. If you intend to use it effectively, you must act as if you want to!!
Conclusion
Building a B2B iGaming LinkedIn strategy does not happen overnight. Instead, if you show consistent commitment by delivering content that actually helps operators in their ways of solving problems, you will stand out. Start your LinkedIn strategy for the iGaming niche. Deploy casino industry lead generation tactics that suit your timeline at scale, whilst keeping attuned to what sportsbook B2B marketing demands right now. The operators and decision-makers are already out there on LinkedIn. Stop waiting and show them that you deserve a seat at the table.
FAQs
What is the 5 3 2 rule on LinkedIn?
5 out of every 10 posts you make have to be using curated content from others, while 3 will be your own educational content and 2 personal, humanising updates.
What is the 95-5 rule on LinkedIn?
This B2B Marketing principle states that 95% of your target buyers are not actively looking for something right now and only 5% are in a decision making process to buy.
What is the 4-1-1 rule on LinkedIn?